Johan Cruyff Institute

Johan Cruyff Institute


About Johan Cruyff Institute

“My vision on sport management is quite simple: I think people with a passion for sport are the best people to lead sport organizations,” Johan Cruyff said. He founded the Johan Cruyff Institute in 1999 and since then more than 7,000 students have joined his Master programs, on-campus modules and online courses about Sport Management, Sport Marketing, Football Business and Coaching.

Johan Cruyff was not only one of the best footballers of all time, he was also a visionary and philosopher. With statements such as ‘every disadvantage has its advantages’ he confused and inspired people in equal measure. It was this unorthodox wisdom which became known as ‘Cruyffiaans thinking’ to his friends, colleagues and fans.

At the Institute ‘Cruyffiaans thinking’ guides the way we educate athletes, sport and business professionals to become the next generation of leaders in sport management.